Changan UNI Category Launch

Three days to launch an automotive category. A premium reveal experience at The Ritz-Carlton Riyadh, introducing the Changan UNI line as a futuristic, high-performance entry into the Saudi market. We translated the UNI identity bold, tech-driven into a physical environment, designing a seamless journey from arrival to reveal to interaction, and balancing luxury hospitality with immersive brand storytelling.